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Bare Escentuals to Launch Buxom Lash in NYC

Interactive campaign includes silhouettes, shows and samples

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By: Jamie Matusow

Editor-in-Chief

To kick-off the world premiere of Bare Escentuals Buxom Lash mascara exclusive to Sephora, the Burlesque Beauties are storming the Big Apple Feb.18-21, with activities, live performances and free samples.
 
On Feb. 18-20, larger-than-life, 10-foot tall Buxom Lash shadow silhouettes will placed throughout the city and
popping up at some of Manhattan¹s favorite hot spots.  For these three days, the first 50 lucky ladies to spot a Buxom Lash shadow will receive a free sample of Buxom Lash, which is said to volumize lashes up to 300%, according to the company.
 
On Feb. 20 at 4:30 p.m. at the Vanderbilt Taxi Stand at Grand Central, there will be a live performance. The following day, Feb. 21, the Burlesque Beauties will make a guest appearance at Sephora Times Square from 11 a.m. to 2 p.m.

In other news, Bare Escentuals recently appointed Ellen L. Brothers as an independent member of the company’s Board of Directors.

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